SDAC-Ford Redefines Automotive Narratives with the Launch of the Industry-First Podcast “Ford Malaysia: Built for Life”
- A first in the industry, the new “Ford Malaysia: Built for Life” podcast delves into the myriad adventures, stories and lifestyles of Ranger owners and enthusiasts, as well as local and Ford subject matter experts in Malaysia.
- Instead of solely concentrating on technical details or product information, “Ford Malaysia: Built for Life” emphasises personal connections and the emotional ties between Ranger owners and their vehicles.
- Podcast audiences will also catch opinions and stories from local experts that have never been seen or heard on other platforms and social channels.
- The podcast’s first season airs on 28 January 2024 on Spotify with a total of six episodes.
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KUALA LUMPUR, Malaysia, 15 January 2024 – Ranger owners and car enthusiasts keen on discovering unique insights into the Ranger lifestyle can soon tune in to a new Ford podcast series called “Ford Malaysia: Built for Life”. A first of its kind podcast in the automotive industry, “Ford Malaysia: Built for Life” will be available on Spotify starting 28 January 2024.
A true Malaysian production by Sime Darby Auto ConneXion (SDAC), the podcast transcends conventional narratives surrounding automobiles. Rather than primarily focusing on technical specifications and industry-related information, the “Ford Malaysia: Built for Life” podcast taps into the human aspect.
Presented in an engaging storytelling format through heartfelt anecdotes, interviews and shared experiences, “Ford Malaysia: Built for Life” delves into the stories and experiences of Ford Ranger owners and the vibrant Ranger community, showcasing how this iconic vehicle has become an integral companion for work, family and play.
In addition to owners and other enthusiasts, the podcast also brings in subject matter experts who will share opinions, useful tips and other chronicles that audiences will never read or hear about on any other platform or social channel.
Hosted by JJ Fernandez, the debut season of “Ford Malaysia: Built for Life” comprises six episodes, each featuring a different story. Each episode goes live on Spotify on Sundays, for six weeks starting from 28 January 2024.
Episode 1 shines a spotlight on the dynamic Malaysia Ford Ranger Club. Episode 2 highlights the experiences of new Next-Gen Ranger owners. Episode 3 features local motorsports expert and trainer Adian Yein.
Social media personality Namie sits down with an SDAC product expert in Episode 4, while veteran motoring journalist Hezeri Samsuri shares his insights in Episode 5. Last but not least, Episode 6 offers a special feature on an expert from Ford Performance who not only oversaw the design and development of the Next-Gen Ranger Raptor but was also involved in testing
it at Baja 1000.
“The title of our new podcast, ‘Ford Malaysia: Built for Life’, is not just a catchy phrase. It is a profound expression that encapsulates the enduring bond between the Ranger and its community. It symbolises more than a vehicle; it embodies the Ranger way of life one that embraces adventure, resilience, the spirit of exploration and an innate sense of community,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.
In a world inundated with content, “Ford Malaysia: Built for Life” emerges as a refreshing podcast created for an audience that is passionate about cars, adventure and the human stories behind them.
“It aims to foster a sense of belonging and comradeship among Ranger enthusiasts and other individuals on the same wavelength, offering a captivating journey into the heart of the Ranger experience – one that is built not just for the road but for life itself,” said Turse.
Tune in to the “Ford Malaysia: Built for Life” podcast on Spotify from 28 January 2024 onwards at https://ford.simemotors.my/built-for-life-podcast.
For those who prefer watching videos, catch the “Ford Malaysia: Built for Life” show on the Ford Malaysia YouTube channel.
- The next-generation Ranger WildTrak offers the best of both worlds with its renowned utilitarian strength and premium SUV features for owners to fully Live the Ranger Life.
*Available on vehicles with embedded modem or equipped with plug-in device (PID). Requires modem activation. Ford Telematics and Ford Data Services are subscription services subject to agreement to FSM terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.
**Disclaimer - Based on original equipment manufacturers(OEM)/automotive manufacturers that sell all-electric vehicles and have publicly announced charging networks. Department of Energy data used. FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.
***Available on vehicles with embedded modem or equipped with approved plug-in device (PID). May require modem activation. Ford Telematics and Ford Data Services require a purchased subscription. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.
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Note: IHS Markit global vehicle registrations are compiled from government and other sources and capture 95 percent of global new vehicle volumes in more than 80 countries. Sports cars, as defined by IHS Markit, include all vehicles in the IHS Markit Global Sports Car segment. Mustang is America’s best-selling sports car over the last 50 years, based on Ford analysis of 1966-2018 total U.S. new vehicle cumulative registrations for all sports car segments supplied by IHS Markit.
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*Survey conducted on behalf of Ford Pro by PSB, a modern global research insights consultancy, in the United States, United Kingdom and Germany among 1,250 corporate fleet decision makers from Dec. 14-23, 2021.
**Ford Pro Charging depot software subscription and Ford Telematics subscription required. Chargers must conform to Open Charge Point Protocol 1.6-J industry standard and be internet-connected. Ford Telematics requires modem activation or plug-in device purchase and activation for non-Ford electric vehicles. Ford Pro Charging depot software, Ford Telematics and Ford Data Services are subscription service subject to agreement to Ford Smart Mobility terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle and charger data depend on subscription and compatible cellular network availability. Evolving technology/cellular networks/vehicle and charger capability may limit functionality and prevent operation of connected features.
†Eligible vehicles receive a complimentary three-year trial of E-Telematics services that begins on the new vehicle warranty start date. Requires modem activation. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features. After the three-year trial, annual service contract is required for E-Telematics service. Go to Fordpro.com or call 833.811.3673 to activate E-Telematics service.
*Available on vehicles with embedded modem or equipped with plug-in device (PID). Requires modem activation. Ford Telematics and Ford Data Services are subscription services subject to agreement to FSM terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.
**Disclaimer - Based on original equipment manufacturers(OEM)/automotive manufacturers that sell all-electric vehicles and have publicly announced charging networks. Department of Energy data used. FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.
***Available on vehicles with embedded modem or equipped with approved plug-in device (PID). May require modem activation. Ford Telematics and Ford Data Services require a purchased subscription. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.
# # #
Note: IHS Markit global vehicle registrations are compiled from government and other sources and capture 95 percent of global new vehicle volumes in more than 80 countries. Sports cars, as defined by IHS Markit, include all vehicles in the IHS Markit Global Sports Car segment. Mustang is America’s best-selling sports car over the last 50 years, based on Ford analysis of 1966-2018 total U.S. new vehicle cumulative registrations for all sports car segments supplied by IHS Markit.
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