ARA DAMANSARA, May 30, 2024 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, today unveiled the new Limited-Edition Ford Ranger StormTrak, strengthening its position in the pickup truck segment in Malaysia. In tandem with the new model launch, SDAC launched its online booking via shop.sdacford.com.my, allowing customers to book any of its Ranger and Everest models online with the Ranger StormTrak being exclusively available online, offering only 200 units.
A fusion of rugged capability, premium features and unparalleled technologies, the Ranger StormTrak is an upgrade to the well-loved Ranger WildTrak, catering to the multifaceted lifestyle of bold adventure seekers.
"We are excited with our Ford Ranger StormTrak as it marks a significant point in the Ford range with scaled-up innovation and uniquely customer-centric design. With this model, we are expanding our Ford range by pushing the boundaries of what a pickup truck can offer", said David Jeffrey, Executive Director of Ford Asia Pacific Distributor Markets (APDM) & Korea.
The Limited-Edition Ford Ranger StormTrak boasts a unique StormTrak Scheme for both its exterior and interior, setting it apart as a symbol of adventure and style. Its features include 20-inch wheels with Asphalt Black matte paint and Race Red wheel inserts, a distinctive StormTrak Scheme grille and bumper as well as new emblems and livery that signify its limited-edition status.
Inside, the attractive StormTrak Scheme continues with a dashboard accented with Race Red stitching, seats featuring StormTrak Logo, Race Red stitching and Miko® suede inserts, elevating a premium and stylish cabin experience.
For enhanced functionality, the Limited-Edition Ford Ranger StormTrak introduces several first-in-class features tailored for the adventurous spirit. These include Auxiliary Lamps to illuminate dark off-road trails, Zone Lighting to brighten the vehicle's surroundings and cargo lights for added convenience when loading and unloading.
The innovation continues with the Ranger StormTrak featuring the innovative Flexible Rack System and Swing-in-Place Roof Rails, allowing for one-handed adjustment of the sports bar and supporting versatile loads up to 80 kilograms (dynamic) and 250 kilograms (static), ideal and practical for both adventure and work needs. It also incorporates advanced technologies like the e-Shifter with a 10-speed automatic transmission and Auto Brake Hold, features found in the Ranger Raptor and Everest Titanium.
"As the sole distributor of Ford in Malaysia, we pay careful attention to the needs of our customers. The Limited-Edition Ford Ranger StormTrak is a one of its kind in the pickup truck market and will certainly appeal to those searching for a dynamic vehicle to suit their dynamic lifestyle. In tandem with the launch of online booking via the website, we ensure customers nationwide are able to book and enjoy the next Ranger and Everest at their convenience.” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.
With strong emphasis on customer experience in both showroom and digital channels, SDAC provides customers with even more convenience through online booking via its website. With this upgraded platform, customers nationwide can browse and book for their desired Ranger or Everest. Customers who book a Ranger StormTrak will be entitled to the Ranger StormTrak Windbreaker jacket, redeemable upon vehicle delivery, providing owners with a stylish jacket to go with the stylish Ranger StormTrak.
Equipped with a 2.0L Bi-Turbo engine, the Limited-Edition Ford Ranger StormTrak is priced from RM181,888 (on-the-road without insurance) in Peninsular Malaysia, RM188,288 (on-the-road without insurance) in Sabah, RM188,288 (on-the-road without insurance) in Sarawak. It is available in three exterior colors: Arctic White, Meteor Grey and Absolute Black.
Secure the Limited-Edition Ford Ranger StormTrak exclusively online at https://shop.sdacford.com.my/vehicle/ and enjoy a special booking gift – a complimentary Limited Edition Ford Ranger windbreaker upon vehicle delivery. Follow Ford Malaysia on Facebook, Instagram, Twitter or YouTube to stay updated with the latest news and announcements.
*Available on vehicles with embedded modem or equipped with plug-in device (PID). Requires modem activation. Ford Telematics and Ford Data Services are subscription services subject to agreement to FSM terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.
**Disclaimer - Based on original equipment manufacturers(OEM)/automotive manufacturers that sell all-electric vehicles and have publicly announced charging networks. Department of Energy data used. FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.
***Available on vehicles with embedded modem or equipped with approved plug-in device (PID). May require modem activation. Ford Telematics and Ford Data Services require a purchased subscription. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.
# # #
Note: IHS Markit global vehicle registrations are compiled from government and other sources and capture 95 percent of global new vehicle volumes in more than 80 countries. Sports cars, as defined by IHS Markit, include all vehicles in the IHS Markit Global Sports Car segment. Mustang is America’s best-selling sports car over the last 50 years, based on Ford analysis of 1966-2018 total U.S. new vehicle cumulative registrations for all sports car segments supplied by IHS Markit.
###
*Survey conducted on behalf of Ford Pro by PSB, a modern global research insights consultancy, in the United States, United Kingdom and Germany among 1,250 corporate fleet decision makers from Dec. 14-23, 2021.
*Available on vehicles with embedded modem or equipped with plug-in device (PID). Requires modem activation. Ford Telematics and Ford Data Services are subscription services subject to agreement to FSM terms and conditions. Subscription subject to monthly charge. Subject to OFAC and credit check for subscription eligibility. Connected service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.
**Disclaimer - Based on original equipment manufacturers(OEM)/automotive manufacturers that sell all-electric vehicles and have publicly announced charging networks. Department of Energy data used. FordPass, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.
***Available on vehicles with embedded modem or equipped with approved plug-in device (PID). May require modem activation. Ford Telematics and Ford Data Services require a purchased subscription. Terms and conditions apply. Telematics service and features, and access to vehicle data depend on subscription and compatible AT&T network availability. Evolving technology/cellular networks/vehicle capability may limit functionality and prevent operation of connected features.
# # #
Note: IHS Markit global vehicle registrations are compiled from government and other sources and capture 95 percent of global new vehicle volumes in more than 80 countries. Sports cars, as defined by IHS Markit, include all vehicles in the IHS Markit Global Sports Car segment. Mustang is America’s best-selling sports car over the last 50 years, based on Ford analysis of 1966-2018 total U.S. new vehicle cumulative registrations for all sports car segments supplied by IHS Markit.